Join Zillow and Follow Up Boss for a one-day, in-person event packed with proven strategies to help you win more listings, work more efficiently, and sharpen your competitive edge.
Don’t miss this chance to learn from top local agents, gain insights from industry experts, and expand your network.
Seats are limited - secure your spot today!
Tuesday – May 20, 2025
9:00 AM - 4:00 PM EST
Hyatt Regency Tysons Corner Center
7901 Tysons One Place, Tysons, VA 22102
Only 150 seats available
Get your ticket – $99 $59
Your biggest questions,
answered.
We asked the community and combed social media to find your most burning questions and uncertainties about sellers, listings and the market. Every session is designed specifically to solve the common challenges that agents face today.
WHAT YOU'LL LEARN
Think your success is at the mercy of the housing market? Think again.
Learn from experts who'll share their formulas to win in any market. We're bringing together the best talent to empower you with the tools and strategies that top agents are using TODAY in their business to win.
We’ll cover:
• How to leverage your database to uncover hidden opportunities to increase your ROI.
• An expert's proven process for not only WHO to contact in your database but WHEN and WHAT to say.
• How to measure success with your daily activities - tracking the metrics that really matter.
• Standing out from the crowd to outperform the norm and win more listings with tangible value.
• How to boost your own branding and get noticed by more buyers and sellers.
SPEAKERS
Hear from the best in the business.
The Conversion Summit is laser-focused on one thing: conversion.
How can you convert more buyer and seller leads? Each session will feature top producers, team owners, and industry leaders who know how to create opportunities in today’s market. Seats are limited, so be sure to purchase your ticket today. We’d love to have you join us.
Phil Gerdes
Speaker & Founder
Shift Immersive Coaching &
The Gerdes Team
Barry Jenkins
CMO & Team Owner of
BHG NAGR & Ylopo Head Realtor-in-Residence
Tiffany Gelzinis
FUB Realtor-in-Residence &
CEO/Team Leader of
The Gelzinis Group
Daniel Keeton
Principal Broker
Keeton & Co Real Estate
Steve Pacinelli
CMO
Follow Up Boss
Andrew Dorn
Sr. Industry Engagement Manager
Follow Up Boss
Dale Archdekin
CEO & Founder
Smart Coaching & Training
Cameron Swiggett
VP, Product
Zillow
Agenda
9:00 AM
Doors Open | Registration | Networking
10:00 AM
Welcome | Andrew Dorn
10:15 AM
Mining for Gold | Tiffany Gelzinis
10:50 AM
The Four Scripting Elements to Get More Listing Appointments | Dale Archdekin
11:25 AM
List to Last: Proven Process to Win More Listings | Phil Gerdes
12:00 PM
LUNCH
12:40 PM
Zillow Unplugged: A New Agent Experience | Cameron Swiggett
12:55 PM
The Blueprint for Growth: Identifying Content that Resonates | Steve Pacinelli
1:25 PM
Beyond the Hype: What Moves the Needle in Real Estate | Daniel Keeton
1:55 PM
BREAK
2:10 PM
Do the Hard Thing | Barry Jenkins
2:40 PM
Closing Remarks
3:00 PM
Networking & Social Hour
FAQ's
How much are tickets?
Tickets are available for purchase at $99.
- Includes entry into the event
- Catered lunch
- Incredible speakers
- Networking happy hour to close out the day
What will I walk away with?
You will leave this one-day event with a gained knowledge and better understanding of how to drive more conversions in your business. This is not a “hands-on training session,” but you will still gain tons of great information, tips and tricks to scale your business.
If you’re hungry for more training, check out some of our other content:
Will the sessions be recorded?
No, this is an in-person event, so the sessions will not be recorded.
Space is limited. Buy your ticket now to reserve your spot!
Have questions that aren’t answered here?
Don’t worry, we've got answers!
Send an email to conversionsummit@zillowgroup.com and we'd be happy to help.
What is your cancellation policy?
You may cancel your registration by emailing conversionsummit@zillowgroup.com.
If notice of cancellation is received before May 20, 2025 then a full refund will be issued.
If notice of cancellation is received on or after May 20, 2025, the registration fee will be forfeited.
Can’t make this event?
No problem! We're planning more events across the US in 2025!
Click on the "View More Locations" button at bottom of this page to view all our stops.
